Cadillac gives relief on Pinnacle

Cadillac gives relief on Pinnacle http://ift.tt/2kFq1U3 is modifying portions of the dealer-incentive program that starts in April to let retailers receive payments sooner and earn partial bonuses even if they fall as much as 15 percent short of monthly sales targets.

Ford plans 90-second Super Bowl commercial, dealers told

Ford plans 90-second Super Bowl commercial, dealers told http://ift.tt/2kyNCXg will advertise in the Super Bowl next week for the first time in three years. The automaker previewed its 90-second commercial for dealers during Saturday's make meeting at NADA, according to sources in the room.

AutoNews Now: Power move for Mitsu, Volvo franchises

AutoNews Now: Power move for Mitsu, Volvo franchises http://ift.tt/2jBzTQX move for Mitsu, Volvo franchises; 'Vicious circle' of higher spiffs, lower used-car prices; Kentucky's Carl Swope Time Dealer of the Year; How to upstage a comedian?

How Online Reputation Optimization Services Can Restore Your Dealership’s Brand

As a car dealership, your entire business model is based on providing customers with great service and high-quality vehicles. No matter how hard you try, though, you can’t please everybody. Dissatisfied customers or malicious entities will go to great lengths to air their grievances — real or not — and may even leave a negative review online. Negative reviews can have a detrimental effect on your online reputation and your business. Avoid letting your reputation suffer by taking the following measures.

Assess the Damage

Quickly assess the situation and see if your company’s reputation is at stake. If multiple reviews air the same grievances about your dealership, consider adjusting your business model accordingly. These reviews might be pointing out fatal flaws in your business, so consider them as pieces of constructive criticism. Addressing issues and fixing them correctly shows initiative and improves the customer experience for future shoppers. Read more from this blog: http://bit.ly/2jLhQq0

Chevy sees more gains in U.S. retail share

Chevy sees more gains in U.S. retail share http://ift.tt/2kypkNh expects a third consecutive year of U.S. retail market share gains in 2017, executives told dealers.

AutoNews Now: Fields confident on Trump

AutoNews Now: Fields confident on Trump http://ift.tt/2jHQi3P says Trump 'going to be good for our industry'; 400 more FCA dealers?; Report: GM, Honda to expand fuel-cell work; Make-meeting highlights; Keeping an eye on FandI.