Toyota to promote redesigned RAV4 in Super Bowl ad

Toyota to promote redesigned RAV4 in Super Bowl ad https://ift.tt/2Q9G5BM RAV4, already the best-selling nonpickup in the nation, will get a big marketing push with a Super Bowl ad in February.

Kia will return to Super Bowl for 10th straight year

Kia will return to Super Bowl for 10th straight year https://ift.tt/2QrcDGO will extend its Super Bowl ad streak to 10 years. The ad will be handled by U.S. agency-of-record David and Goliath, but the automaker declined to confirm other details.

Survey eases fears of pickup cannibalization

Survey eases fears of pickup cannibalization https://ift.tt/2Spb09V car or crossover owners are willing to dip a toe into the midsize pickup segment, while full-size pickup buyers remain where they are, that would be a recipe for greater profitability across the board.

Lexus willing to wait on subscriptions

Lexus willing to wait on subscriptions https://ift.tt/2E8K770 is in no rush to embrace a vehicle subscription program at the brand level, but it sees the all-inclusive short-team lease as a format that could be expanded to other models in the lineup.

November U.S. auto sales expected to dip as market cools

November U.S. auto sales expected to dip as market cools https://ift.tt/2DTHoNJ transaction prices and disciplined incentives could be offset by continued headwinds, such as vehicle affordability.

Dealership group owned by ex-NFL players turns over vehicles to Nissan finance arm

Dealership group owned by ex-NFL players turns over vehicles to Nissan finance arm https://ift.tt/2Sj4Jw6 ailing dealership group owned by two former NFL players and an auto industry veteran has agreed to turn over vehicle collateral to Nissan Motor Acceptance from three of its now-closed stores.