Digital marketing drives Delaware dealer's growth

Digital marketing drives Delaware dealer's growth https://ift.tt/2Q5R9i7

Instead of blanketing local newspapers and TV stations to drive traffic, the newly opened dealership went all-in with online advertising to find leads and establish itself in the market.

Treat the used-car lot like a produce aisle

Treat the used-car lot like a produce aisle https://ift.tt/2NXjMLp

Using market-trend data analyzed by its in-house technology company, the Cardinale Automotive Group pays assiduous attention to the precise time — and price point — to sell a used car for maximum advantage.

ADA lawsuits prompt dealerships to make websites more accessible

ADA lawsuits prompt dealerships to make websites more accessible https://ift.tt/2pLAtli

Dealerships are among businesses being sued by disabled plaintiffs in several states, claiming that their websites violate the federal Americans with Disabilities Act. The cases have prompted dealers to review and update their digital accessibility practices.

Chevy VP Sweeney to head GM dealer operations

Chevy VP Sweeney to head GM dealer operations https://ift.tt/2qDV3nn

Brian Sweeney, U.S. vice president of Chevrolet sales, service and marketing, will take on the newly created role Nov. 15. He will lead retail innovation and work with Chevrolet, Buick and GMC dealers to improve customer experience, dealership profitability and GM's relationship with its dealer network.

Next-gen Hyundai Sonata gets more tech, slight price bump

Next-gen Hyundai Sonata gets more tech, slight price bump https://ift.tt/2Cmd64h midsize sedan — which features new standard safety technology, a new engine option, a new optional smartphone key and remote parking assist — will start at $24,330, including shipping.

Hyundai to expand electrified lineup to 13 by 2022

Hyundai to expand electrified lineup to 13 by 2022 https://ift.tt/2NO7dC9 the six sedans and seven crossovers will be a freshened Ioniq and the Sonata hybrid that debuts next year.