Wednesday, October 29, 2014
If your website is your virtual calling card, then search engine optimization (SEO) makes sure that people give it a second look. Sometimes, though, you want to reach your target market more directly, and this is where pay-per-click (PPC) marketing becomes useful.
PPC are basically advertisements that appear at the top of search engine results pages (SERPS) whenever a person types in a keyword related to your goods or services. To get the most out of it, though, be sure to heed these tips before launching a PPC campaign:
Friday, October 24, 2014
Like in the discussion, local businesses and companies need to understand that content produced must feature matters that are important or close to the interests and concerns of their end consumers. While no marketing executive or staff can truly, absolutely know what their customers really want, there are ways to get a picture of the things that could possibly pique their interests. Experienced SEO companies in Covington, LA, such as Maximized Marketing, LLC, for example, utilizes effective keyword research to do that. Keyword research using specific criteria and search refinement can yield results that resemble trend lists or top search topics. This information can then guide businesses on what current issues concern a majority of their customers.
Wednesday, October 1, 2014
PPC is designed for customers inching closer to a guaranteed transaction. They already saw what your product or service can do; they want to see it for themselves. It's not designed to increase traffic like SEO but enhance the filtered customer base. PPC is also best when you're running out of time in a promo. This is why reputable SEO companies in Covington, LA like Maximized Marketing offer both SEO and PPC. SEO isn't just one strategy but a mishmash of strategies that make sure they have every nook and cranny of your marketing campaign covered. Instead of rivals, they should be a match made in marketing heaven.