THREE IMPORTANT ATTRIBUTES OF GOOGLE LOCAL LISTINGS TO CONSIDER FOR YOUR DEALERSHIP

A local business listing is an essential part of any social marketing campaign, and automotive dealerships are not exempt from this.

A local listing, otherwise known as an online profile that informs potential customers about your dealership, is essential in increasing the online presence of your company. Aside from Google+ Local, there are other websites and directories in which you can create free business listings. These include Yelp, Internet Yellow Pages, and Bing Places.

Google local listings contain important information about your car dealership, including its name, address, and contact number. The aim here is to increase your search engine ranking so that more potential customers can easily find it when they google for the kind of vehicles and automotive services you offer.  Read more from this blog:  http://bit.ly/2jlfOjy

THREE ESSENTIAL AUTOMOTIVE ONLINE MARKETING TIPS TO BOOST YOUR ONLINE PRESENCE

More car buyers are now shopping on the go. This means that they search for cars and dealerships using their smartphones or laptops whenever and wherever they want. Given this fact, dealerships must be able to cater to this market by creating a strong automotive online marketing strategy.

Online marketing can be quite a challenge since it involves a variety of digital aspects that change and evolve frequently; however, you can focus on some of the most important aspects first to start creating a marketing plan.

Know Your Target Market

It all starts from knowing your audience. Researching about your potential car buyers will enable you to understand their habits and behavior, as well as their wants and needs from a dealership website. This way, you can craft it in such a way that will give you the answers they’re looking for in a convenient manner.  Read more from this blog:  http://bit.ly/2k7VU8y

TOP 3 SIGNS THAT INDICATE YOU NEED TO GET THE HELP OF A DIGITAL MARKETING AGENCY

Moving from traditional to digital marketing can be quite a challenge, especially in the world of auto dealerships. Gone are the days when salesmen ruled the roost when it comes to selling cars. Today, the internet is the first place many people visit when they’re in the market for a new or used vehicle. Car dealership owners, especially those who have been on the job for many years, may find this shift daunting.

This is where digital marketing agencies come in. They can help your marketing strategies evolve so that you reach a wider audience, as well as allow potential buyers to browse your inventory on their mobile devices, in the comfort of their own homes.

Without the right experience and skill set, digital marketing can be a complex process. Therefore, you’d want to rely on the experts as you foray into the digital world.  Read more from this blog: http://bit.ly/2jlz8gn

TOP 3 REASONS WHY CAR DEALERSHIPS SHOULD GO FOR AUTOMOTIVE DIGITAL MARKETING FOR HIGHER SUCCESS

In today’s internet age where car buyers turn to websites to find the ride they need, traditional marketing is no longer enough. To thrive in the automotive industry, you need to harness the power of online marketing. This will let you keep up with the trend and be where most of your customers can be found.

Automotive digital marketing involves a range of channels like e-mail, social media, and websites, allowing you to reach a wider market. Aside from these, there are other reasons why car dealers should seriously consider this form of marketing.

Tracks Progress Easily

It’s not easy to monitor the return on investment (ROI) of a car dealership. With digital marketing, however, this progress can be easily tracked. For instance, you can use pay-per-click ads and determine the amount of clicks and conversions you get. You can then analyze this figure to see whether you’re getting high ROI from that program, allowing you to make an informed decision to continue it or not. Better yet, there are also analytics that enable you to chart and study the ROI based on dealership consumer behavior. Read more from this blog: http://bit.ly/2k7QHxK

Improving Dealership Goals to Match Metrics After Conducting a Website Analysis

 

Designing an elegant and fully functional website is critical if your dealership wants car buyers to have a user-friendly experience when searching for vehicles in your inventory. What is it that makes the website perfect? Is it one that contains a lot of multimedia or is it about simplicity?

You don’t have to keep second-guessing yourself trying to create the perfect website design when you do a little bit of research and make adjustments accordingly. This way, you can create a dealership website that consumers are receptive to.

Perform a Website Analysis

After your website has been active for several weeks, you need to know how it’s doing, so you can make the necessary adjustments. This is where a website analysis comes in handy, a tool that helps you see how well your website is supporting your goals. There are many important factors assessed in these tests, such as elements that need to be fixed and where your website traffic is coming from. Read more from this blog: http://bit.ly/2jVXgpn

Important Elements That Are Considered During a Professional Website Analysis Report

 

It’s not enough that you have a website for your car dealership, especially if you don’t have the means to check its performance every now and then. To make sure your auto dealership’s website is performing at an optimal level, you need to run a website analysis report. These reports can be conducted by online marketing agencies, where they’ll assess important attributes of your website.

Title Tags

You can have a visually appealing website, but this is all for naught if your title tags are not structured in the correct way. Also called meta titles, these title tags pop up on search engine results and play a pivotal role in guiding people to click on your links.

Each page on your website needs to have a title tag that is unique and offers value to readers. Title tags should be sized correctly as well, with 70 characters, including spaces, being the ideal number to shoot for.  Read more from this blog: http://bit.ly/2jLkJHw

Key Automotive Website Design Tips When Trying to Bring In More Customers

Car shoppers looking for dealerships in their area tend to conduct Google searches first before setting out to a physical showroom. Should they happen to stumble upon your website, they can quickly make a decision on whether to go to your dealership or not simply by looking at the website design. This is a good reason to always aim to make your website look appealing.

Designing the perfect website for your auto dealership can be challenging, especially if you have no prior experience with it. Just because you are a novice in this industry, however, doesn’t mean you can’t design a website that flows and generates plenty of visitors every month.

Use a Style Guide

Since you may not have a lot of experience, it always helps to use style guides. They give your website a uniform look, from how your pictures are displayed to how the letters appear. Every element flows together to provide users with an optimal, user-friendly experience. Read more from this blog: http://bit.ly/2jLgc7S

Website Design for Car Dealers 101: What It Takes to Be Successful Early On

Attracting customers directly to your car lot is important, but so is gathering visitors to your company website. Remember that impressions tend to last, and visitors can form their own opinions of your dealership simply by browsing your website.

With this in mind, you’ll need a well-designed website that provides an optimal experience to your users. This may seem like a difficult task if you are not tech-savvy, but it’s actually pretty simple once you understand the basics of website design.

Remove Clutter

Your initial reaction when creating a website for the first time may be to load it with a lot of elements. This takes away from your site’s purpose and creates clutter, potentially interrupting the user’s experience. Stay away from this billboard-like approach, and focus more on quality content instead. Give readers a reason to keep reading, whether you’re telling them about a specific vehicle, or outlining some ways they can save money as a car owner. Read more from this blog: http://bit.ly/2jLi6oP

Ways You Can Increase Your Automotive Social Media Marketing Efforts Quickly

Building a presence online is key if your auto dealership wants continued growth in this technology-driven age. There are many great avenues you can take for growing online, but social media is one of the easier platforms to master. You just need to set up a profile for your dealership, build a following, and post regularly about your services and inventory. Achieving success with automotive social media marketing can be easy if you know and follow the right process.

Develop the Right Plan and Goals

Marketing experts will first ask you, “Why are you using social media marketing?” Is it to attract more visitors to your dealership’s website, or are you trying to raise brand awareness? After identifying your goals, your marketing specialist will then map out a social media marketing plan, which begins with the right platform.

Facebook is one of the biggest platforms for spreading your dealership’s reach across different age groups. In terms of a more visual platform that targets younger car shoppers, Instagram might be your best bet. This platform, owned by Facebook, had more than 400 million active users in 2010. Read more from this blog: http://bit.ly/2jVWRTY

Important and Effective Steps that Help You Excel at Auto Dealer Social Media

Making connections with customers online is critical for the success of any auto dealership. Today, this doesn’t have to be time-consuming or complex because of the diverse online marketing methods available.

Social media, in particular, is an important tool to utilize when reaching customers because it is used by many users around the world. In the U.S. alone, 78 percent of the population have a social media profile. By knowing how to use these social media platforms, you can reach this audience, thereby growing your dealership’s customer base. 

Create Engaging Video Content

Today, online users have very short attention spans, giving you only a small window to capture their attention. For this reason, you need to start incorporating more video content into your social media pages. Car buyers are more receptive to these videos because they want to see what they can expect before actually making a trip to the dealership. Read more from this blog: http://bit.ly/2jLg5Ju

Let an Automotive SEO Company Show You How Your Dealership Can Generate More Sales

Running a successful automotive dealership requires a lot of resources and financial assets, which can make it difficult to market online sometimes. The importance of having a solid online presence, however, cannot be overlooked, given the fact that most car shoppers conduct online searches first before visiting a physical showroom.

Dealerships can have a chance to experience higher traffic and sales through SEO. Despite being on a tight budget, you can win with SEO with these helpful tips.

Write Relevant Content for Car Shoppers

In order for search engines to give your dealership’s website a high ranking, it needs to have good content that provides users with valuable information. This is one of the most important SEO tactics and one of the most difficult to pull off. Read more from this blog: http://bit.ly/2jVNzao

Why Your Dealership Should Take Advantage of Automotive SEO Services

Much has been said about search engine optimization, or SEO. In fact, companies of all sizes are utilizing this in their overall marketing strategy, including car dealerships. This shift makes absolute sense: with 70% of car shoppers conducting online searches first before visiting an actual showroom, it’s imperative that your dealership and your inventory can be easily found online. Here are several ways that SEO can take your dealership to new heights.

Boost Credibility

Successful dealerships are ones that establish trust and credibility with their customer base. SEO helps you do just that because of the way search engines rank websites and articles. In order for search engines to move your content higher up in the results and establish credibility, you need to provide car shoppers with valuable content. This may involve publishing articles about the latest car models you have in stock, or possible deals that help shoppers save money. 

Lead to More Traffic

Because people tend to click on websites that appear higher up in the search engine results, SEO can lead to more traffic for your website. This may not automatically mean more sales initially, but it’s an effective start. Read more from this blog: http://bit.ly/2jL7w1h

Steps on Taking Your PPC Marketing to the Next Level for Your Auto Dealership

Reaching out to as many people as possible is a necessity to keep your auto dealership in business, and what better way to do so than with online methods. Pay-per-click marketing, in particular, is a great way to generate more buzz and page views for your dealer’s website.

Though there’s no one-size-fits-all strategy for PPC, there are particular elements that can help you make the most out of this.

The Elements of an Effective Ad

The success of your PPC marketing often depends on the quality of your ads. Typically, an appealing ad mirrors the user’s objective. Interesting statistics and factual information should also be included, because these make your dealership more credible and help establish trust.

Emotional triggers are also helpful in luring an audience in and keeping them captivated. Some emotions you might appeal to include fear, anger, affirmation, and humor. The more emotionally involved the user is, the more effective your ads will be. Additionally, you must also state what your visitors can gain by clicking on your ad. Read more from this blog: http://bit.ly/2jVTTyB

Key Strategies for Having Success with PPC Optimization for Your Auto Dealership

Gaining exposure as an auto dealership is important, especially if you are just starting out. This is attainable through pay-per-click (PPC), an internet marketing strategy where you only need to pay a fee for each time one of your ads is clicked.

Like other marketing strategies, there’s a certain art in utilizing PPC to your advantage. Take a look at how you can effectively integrate PPC into your marketing efforts.

Use Ad Extensions

You can increase each ad’s click-through rate (CTR) by taking advantage of ad extensions — free tools that essentially enhance the presentation and visibility of your ads in the search results. They also take users to specific pages on your website, such as pages about new vehicles on your inventory or important contact information. Read more from this blog: http://bit.ly/2jL7uGH

Why Online Reputation Management Should be a Top Priority for Your Auto Dealership

It takes just one negative comment or review to turn a great brand into a potential red flag to prospective customers. Despite this, you have the chance to turn your online reputation around through a solid online reputation management strategy. This online practice offers many benefits when used correctly.

Offers Protection Against Negative Reviews

Even a single negative review can tarnish your dealership’s reputation, and consequently cause a domino effect on your sales. Online reputation management deals with these reviews before they start snowballing into more serious problems.

A foundation for online reputation management is urgency. The quicker you respond to negative comments, the less of an effect they’ll have. That’s because it shows customers you are active on websites and forums, and that you genuinely care about what customers have to say. Read more from this blog: http://bit.ly/2jVVk0a

How Online Reputation Optimization Services Can Restore Your Dealership’s Brand

As a car dealership, your entire business model is based on providing customers with great service and high-quality vehicles. No matter how hard you try, though, you can’t please everybody. Dissatisfied customers or malicious entities will go to great lengths to air their grievances — real or not — and may even leave a negative review online. Negative reviews can have a detrimental effect on your online reputation and your business. Avoid letting your reputation suffer by taking the following measures.

Assess the Damage

Quickly assess the situation and see if your company’s reputation is at stake. If multiple reviews air the same grievances about your dealership, consider adjusting your business model accordingly. These reviews might be pointing out fatal flaws in your business, so consider them as pieces of constructive criticism. Addressing issues and fixing them correctly shows initiative and improves the customer experience for future shoppers. Read more from this blog: http://bit.ly/2jLhQq0

The Key Elements in Optimizing Google Local Listings for Your Automotive Dealership

As a dealership, you should always strive to reach as many customers as possible. This can be achieved in many ways, and one of the more effective techniques involves focusing more on Google local business listings. These are essentially online profiles that contain your dealership’s name, location, and phone number. Keep in mind, however, that a listing can only generate success if it contains these essential elements.

High-Quality Photos

When people search for local car dealerships in their area, they want more than just information. One way to attract their attention is by placing a number of photos in your business listings. This gives car shoppers a better idea of what your dealership offers.

Image-based search engines also rank your Google local listings higher when they contain optimized images. This means making sure pictures have the correct format, file name, and tags. Read more from this blog: http://bit.ly/2jL9EpI

How Your Dealership Can Be Successful Quickly with Local Business Listing Optimization

If you are looking to gain as many clients as you can for your automotive dealership, you need to make sure your business listings are optimized. This doesn’t have to be time-consuming or expensive if you know certain strategies.

Fill Out Appropriate Information

Customers today enjoy an uninterrupted process when they search for things. Your web traffic may be based on where your company is located, or what type of cars you currently have for sale. For this reason, you need to make sure your business listing information is accurate and up-to-date.

Filled-in listings help your customers get the information they need quickly, and search engines actually rank listings higher when information is completely filled out. You don’t want customers moving on to other listings, just because you didn’t take the extra effort. Read more from this blog: http://bit.ly/2jVSybp

Great Budget-Saving Strategies to Consider for Automotive Online Marketing

Running a successful auto dealership takes a lot of work, particularly if you are just starting out. You may be low on funds and lacking resources to really get the business going. Success is still possible, however, if you take into account these budget-friendly online marketing tips.

Know Your Market

In order for your marketing campaigns to be successful, you need to know who your market is. Is it a teenager who is looking for their first vehicle, or is it a higher-end clientele planning to get a luxury vehicle?

Identify a market by thinking about your dealership and its needs. You may only sell used cars, for example, in which case you need to market to a more budget-friendly audience. Conversely, if you only sell higher-end SUVS and sedans, targeting an older demographic may be more suitable. Read more from this blog: http://bit.ly/2jLfC9W

Effective Ways to Achieve Success with Auto Dealer Online Marketing

There has never been a better time to market your automotive dealership online than now, given the varied platforms and tactics available. Content marketing, in particular, has been used successfully to build brands and reputations that people trust. The right content can help you sell more cars and automotive services.

For your automotive dealership to benefit most from this kind of marketing, there are certain content strategies you should use.

Blog Often

Almost everyone seems to have their own blog these days, and you can use this to your company’s advantage. Blogging helps drive more visitors to your website and social media accounts.

Make sure your blog posts provide value to potential car buyers. Car maintenance tips, the latest features on new car models, and advice on safe driving practices are just some of the topics which will attract potential clients. Interesting blogs also help you convert traffic into leads, something your automotive dealership needs to remain in business. Read more from this blog: http://bit.ly/2jVStV9