Tuesday, December 9, 2014

Use SEO Companies in Covington, LA to Tweak Your Keyword Gameplan

Some business operators in Covington, LA, who operate websites may be doing a little keyword research when crafting up page content. There’s a danger of being buried in the search results, however, when evaluations of the keywords do not end up in fresh traffic for the site. That’s why you need skilled SEO companies in Covington, LA like Maximized Marketing, LLC to help expand the keywords into something better. When you type a single word into a search engine, it generates a multitude of results within a second. That is the problem though; when you rely on a few relevant keywords, there are still millions of results to sift through and your website content may be several hundred pages down. Long-tail keywords are basically keywords with a number of stop words attached to create a phrase or even a question. They often generate fewer search results in the process.

Wednesday, November 26, 2014

Harnessing SMO as a Marketing Tool

Compared to its big brother, Search Engine Optimization (SEO), Social Media Optimization (SMO) is relatively new. A term first used by marketer Rohit Bhargava, SMO as defined is the process of making your content easily accessible across social networks. The process involves directing traffic to a website through social media channels, realizing that search engines are no longer the only sites that drive big traffic.

Wednesday, October 29, 2014

Dealership Key Management

Must-Know PPC Marketing Tips

If your website is your virtual calling card, then search engine optimization (SEO) makes sure that people give it a second look. Sometimes, though, you want to reach your target market more directly, and this is where pay-per-click (PPC) marketing becomes useful.
PPC are basically advertisements that appear at the top of search engine results pages (SERPS) whenever a person types in a keyword related to your goods or services. To get the most out of it, though, be sure to heed these tips before launching a PPC campaign:

Friday, October 24, 2014

SEO Companies in Covington, LA Offer Effective Content Creation Method

Like in the discussion, local businesses and companies need to understand that content produced must feature matters that are important or close to the interests and concerns of their end consumers. While no marketing executive or staff can truly, absolutely know what their customers really want, there are ways to get a picture of the things that could possibly pique their interests. Experienced SEO companies in Covington, LA, such as Maximized Marketing, LLC, for example, utilizes effective keyword research to do that. Keyword research using specific criteria and search refinement can yield results that resemble trend lists or top search topics. This information can then guide businesses on what current issues concern a majority of their customers.

Wednesday, October 1, 2014

SEO Companies in Covington, LA Believe SEO and PPC are Inseparable

PPC is designed for customers inching closer to a guaranteed transaction. They already saw what your product or service can do; they want to see it for themselves. It's not designed to increase traffic like SEO but enhance the filtered customer base. PPC is also best when you're running out of time in a promo. This is why reputable SEO companies in Covington, LA like Maximized Marketing offer both SEO and PPC. SEO isn't just one strategy but a mishmash of strategies that make sure they have every nook and cranny of your marketing campaign covered. Instead of rivals, they should be a match made in marketing heaven.

Thursday, September 25, 2014

Metadata: How Vital is it for Covington, LA SEO?

When assigning ranks to various websites, search engines (particularly Google) put great stock on high-quality, original, and relevant content. Websites that don’t meet this standard would have to rely on search engine optimization (SEO) strategies to boost their rank. Though this solution sounds straightforward enough, SEO doesn’t just work on the written content found on the site; it also fixes the site’s ‘metadata’.

Monday, September 1, 2014

Effective Covington, LA SEO: How to Write Better Content for Your Blog

Unfortunately, many business owners do not have the time to write, edit, and post high-quality content on a regular basis. After all, they have other responsibilities to take care of. In such cases, why not outsource content creation to trusted SEO companies in Covington, LA like Maximized Marketing LLC? An experienced SEO company can consistently produce top-quality content that Google loves, leading to an increase in your online brand awareness and page ranking.

Monday, August 25, 2014

The Internet by the Numbers

You may not like crunching numbers, but you'll find the numbers behind the daily life of Google in search rather interesting. According to Internet Live Stats, the average number of searches per second clocks in at more than 45,000. This translates to almost four billion searches every day and it will just keep rising.

Tuesday, August 5, 2014

The Importance of Using SEO in Marketing Campaigns

With more and more people using the Internet, it makes sense for businesses to seek the best ways to promote their products and services online. Search engine optimization, or simply SEO, has made it easier for their campaigns to attract potential clients. With the continued use of search engines like Google, keyword optimization will make websites more visible and accessible to people.

One of the Leading Covington, LA SEO Companies Chosen to Market LEOSA

"LEOSA, or the Law Enforcement Officers Safety Act, is a U.S. Federal Law enacted in 2004 that allows two classes of qualified individuals to carry concealed firearms in any jurisdiction in the United States. A roster of “qualified law enforcement officers” and “qualified retired law enforcement officers” are eligible to benefit from this law which was designed by the U.S. Congress to improve homeland and national security as a reaction to 9/11. Under a contract awarded to Defense Consulting Services, qualified active and retired U.S. Air Force Security Forces personnel will now be issued credentials to be LEOSA eligible. With the project’s scope and importance, Defense Consulting Services was right to call on one of the reputable SEO companies in Covington, LA to market the program to members of the Air Force and to the general public."

Tuesday, July 8, 2014

SEO Companies in Covington, LA: Avoiding the Backlash of Panda 4.0

As with SEO, PRs adopted ‘spamming’ practices that included overusing keywords and template copies, at the expense of good, meaningful content, to achieve visibility on the web. Just as with SEO, Google’s Panda updates have been spelling the demise of such tactics.

Seasoned SEO companies in Covington, LA and other places are all too aware of these developments, and have committed themselves to good practices that are in compliance with the standards set by Google and other search engines.

Foremost among these is good site content, and reputation building, something similar to what EMedicineHealth.com has been dishing out. According to SearchMetrics, EMedicineHealth.com registered a spike in search engine visibility by more than 500 percent after Panda 4.0 rolled out.


Wednesday, June 18, 2014

Google Authorship and Individual Branding

You might have noticed that Google search results today sometimes show the author's name in a blog post or article link (with a picture, in some cases). It looks something like this:

This is a Sample Search Result. This is the Title.
By John Smith – in 126 Google+ circles
June 24, 2014 – This is where the description or gist of the article goes. While short, it should provide a summary on the article's topic.

This was the result of Google Authorship Markup project, resulting in more impressive-looking snippets in search results. This is possible by simply creating a Google+ account and filling the basic details (along with your picture, if you like). Without a Google+ account, the snippet will only show the meta description tag; something like this:

This is a Sample Search Result. This is the Title.
This is where the description or gist of the article goes. While short, it should provide a summary on the article's topic.

For online marketing experts, this is a fresh take at brand exposure in SEO. With the common customer growing weary of traditional advertising techniques, SEO columnist Jayson DeMers writes, the shift to a more individual strategy becomes apparent. People are now demanding useful content because they're more careful than ever about what they're buying.

Thursday, June 5, 2014

Google's Unusual Names for Usual SEO Principles

Apple names its desktop OS versions after predator cats (e.g. Leopard, Lion, Jaguar). Android names its updates after desserts (e.g. Jelly Bean, Ice Cream Sandwich, KitKat). Some brands stick to a pattern to make keeping track of their products easier. Google is no different, but you may wonder if it has a naming convention at all.

Contrary to popular belief, Google doesn't name their updates after animals (even Panda isn't named after an actual animal). Some of their updates allude to the date of the new product’s (i.e., algorithm’s) debut; others to the people behind them. For example, Google rolled out their Florida update in 2003, which still remains as one of their most important updates.

Florida's job was to crack down on unethical SEO tactics such as keyword spamming and bad backlinks. Think of it as an earlier version of Panda. It made its debut during the Webmaster World Conference in Orlando. Some netizens believe the name alluded to the vulnerability of its namesake state to hurricanes, as Google’s Florida swept bad SEO practices "like a hurricane."

Fast forward eight years later: Panda was introduced in 2011 and quickly hit 12 percent of active websites. It was named after one of the team members that developed the update: Navneet Panda. He introduced Machine Learning Algorithm theories into the Panda update to make Google smarter and, in some occasions, almost human.