Google Isn’t All There is in Internet Searches

When talking about SEO, one search engine practically rules them all: Google. Only three years ago, Google processed 1.6 trillion—that’s right, trillion—search queries for the year. With the web usage boom being experienced today, that number would have easily swelled to a few trillions more. These mind-boggling features, notwithstanding, Google is not the only search engine with SEO potential out there.

DuckDuckGo – If there’s one thing that people don’t like about Google, it’s that it tracks the queries. With DuckDuckGo.com, it’s an entirely different story. This search engine is the go-to place for privacy-conscious web users, because it doesn’t use cookies to identify the user, and doesn’t store IP addresses or user agents. Unlike Google, it doesn’t even try to connect queries together through an identifier.

Expressing Your Voice through SEO

Search engine optimization (SEO) is one of the key marketing tools any professional with an online presence needs – and it’s even truer when that person is a voiceover artist. When many people are seeking to enter the voiceover industry, it could be tough to ensure that your voice resonates online among potential clients. That’s where SEO companies in Covington, LA can help. Here are some tips:

Metadata: How Vital is it for Covington, LA SEO?

When assigning ranks to various websites, search engines (particularly Google) put great stock on high-quality, original, and relevant content. Websites that don’t meet this standard would have to rely on search engine optimization (SEO) strategies to boost their rank. Though this solution sounds straightforward enough, SEO doesn’t just work on the written content found on the site; it also fixes the site’s ‘metadata’.

Google's Unusual Names for Usual SEO Principles

Apple names its desktop OS versions after predator cats (e.g. Leopard, Lion, Jaguar). Android names its updates after desserts (e.g. Jelly Bean, Ice Cream Sandwich, KitKat). Some brands stick to a pattern to make keeping track of their products easier. Google is no different, but you may wonder if it has a naming convention at all.

Contrary to popular belief, Google doesn't name their updates after animals (even Panda isn't named after an actual animal). Some of their updates allude to the date of the new product’s (i.e., algorithm’s) debut; others to the people behind them. For example, Google rolled out their Florida update in 2003, which still remains as one of their most important updates.

Florida's job was to crack down on unethical SEO tactics such as keyword spamming and bad backlinks. Think of it as an earlier version of Panda. It made its debut during the Webmaster World Conference in Orlando. Some netizens believe the name alluded to the vulnerability of its namesake state to hurricanes, as Google’s Florida swept bad SEO practices "like a hurricane."

Fast forward eight years later: Panda was introduced in 2011 and quickly hit 12 percent of active websites. It was named after one of the team members that developed the update: Navneet Panda. He introduced Machine Learning Algorithm theories into the Panda update to make Google smarter and, in some occasions, almost human.