Tuesday, September 22, 2015

SEO for Businesses: 3 Tips on Finding the Most Effective Keywords

Using keywords effectively is crucial to SEO success. If you optimize your pages properly for certain keywords, your website will have a bigger chance of landing on top of search engine returns pages, whenever internet users type in these keywords. The optimization process begins by figuring out what keywords your targets normally use when running a search about the products or services in your industry. Below are three simple tips to give you an idea. 1. Use keywords that define your business. You don’t have to go far in search of the right keywords; your website has them all in. Study your website and think about multiple ways customers would search for your product or service. Additionally, you would have to consider at which stage of the purchase process they’re in.

Saturday, September 12, 2015

Attracting the Attention of Customers On the Go

From smartphones to Apple Watches, more and more consumers are doing their searching on the go. What this means for businesses in and around Covington, LA, is that there are lots of opportunities to connect with those customers. One way to achieve this goal is by embracing – and taking advantage of – local SEO.

Wednesday, September 2, 2015

Get SEO Companies to Help You Out with Using Google+ for SEO Purposes

Local SEO companies in Covington, LA, such as Maximized Marketing, LLC, have employed a few familiar names in its bag of internet marketing tricks: Facebook, Twitter, and the like. Such sites have a limitation, however, since they restrict search engines from accessing much of their data. This is what limits their effectiveness in terms of SEO. Fortunately, that limitation is not present in one vital tool: Google+. The impact of Google+ on search engine positioning is quite known, that two of the biggest brands in the world—Starbucks and The Economist—admitted to using Google+ mainly for SEO purposes. According to The New York Times, Starbucks updates its Google+ page for the sake of good search placement, and also takes pointers from Google’s representatives themselves on optimizing specific Google+ content for the search engine.