Tuesday, September 19, 2017
Wanna sell cars? No, job seeker study finds http://ift.tt/2jJrEEE Cox study found job seekers' interest in working at a dealership jumps when told they won't have to sell cars, while most dealers don't have a staffing strategy.
Toyota offers souped-up Prius as part of high-performance 'GR' line http://ift.tt/2wDv8K7 is introducing a high-performance "GR" series consisting of seven variants including the Prius plug-in hybrid and Vitz subcompact.
Monday, September 18, 2017
VW Group's August sales up 8% despite flat Europe http://ift.tt/2xgT9dD Group said its global vehicle registrations rose 8 percent last month as flat sales in Europe were offset by growth across all other major markets, particularly South America.
How best to use Google? Now, there's a playbook http://ift.tt/2ffBpZM and their ad agencies have been asking Google for more transparency and guidance as they work to keep pace with the tech giant's growing portfolio of marketing tools. Google is responding.
Intel collaborates with Waymo on self-driving compute design http://ift.tt/2xgqB3A said it will collaborate with Google affiliate Waymo, saying it worked with the company during the design of its compute platform to allow autonomous cars to process information in real time.
France plans new incentives to phase out polluting vehicles, report says http://ift.tt/2fupLqJ French government is planning a series of new incentives to phase out polluting vehicles, including offering up to 2000 euros to those choosing to swap a gasoline or diesel car for a less polluting model and 2500 euros for owners trading up to...
Sunday, September 17, 2017
Aston Martin moves beyond Bond, explores conventional marketing http://ift.tt/2xJz0yj Aston Martin transforms itself from a low-volume builder of just a few grand touring models into a high-end purveyor of supercars, it's changing its marketing to match.
Marketing for autonomous technology turns conservative http://ift.tt/2xK5Oan continue to feed buzz about self-driving cars, but their marketing strategies are still very much hands-on.
How can dealers master Google? Google explains. http://ift.tt/2xKhfyN and their ad agencies have been asking Google for more transparency and guidance as they work to keep pace with the tech giant's growing portfolio of marketing tools. Google is responding.
Mazda upgrading U.S. dealership network http://ift.tt/2xJskzY has embarked on a three-year dealership upgrade targeting more than 100 outlets across the U.S. as part of its push to polish its brand image and achieve 2 percent market share.
Can Tesla propel Panasonic into top supplier ranks? http://ift.tt/2xIXmbr electronics giant Panasonic believes its association with Tesla will help it leapfrog into the top 10 global auto suppliers in just five years.
Cadillac's 'Let Go' campaign for Super Cruise pitches brand as pioneer http://ift.tt/2xJFNYx's CMO calls Super Cruise "the perfect product" for showcasing Cadillac's heritage as an innovator.
Ford agency's new creative chief on bringing mobility to marketing http://ift.tt/2xJpgUr Melega, the new creative chief of Ford's agency plans to invoke the company's long and global legacy of moving people.
Cadillac's New York move opens up new marketing world http://ift.tt/2xKqSgW's New York journey has taken it on helicopter rides to the Hamptons, virtual-reality expeditions at auto dealerships, and forays into the worlds of art and fashion.
QandA with Volvo CMO Matt O'Rourke http://ift.tt/2xKxGLm agency Grey Group is taking advantage of Volvo's brand transformation to introduce ad campaigns built around unconventional storytelling. Matt O'Rourke, who leads the Volvo account at ad agency Grey Group, explains this new direction.
Mercedes-Benz' Slaven says social marketing is people-intensive http://ift.tt/2xJpgDV USA's Drew Slaven talks about the brand's shift of resources to social media.
Kia CMO Saad Chehab sees power in brand's youth http://ift.tt/2xJRfDx leaving FCA on a hot streak in 2015, Saad Chehab is back in the advertising game, this time as chief marketing officer for Kia Motors America. He'll have a lot on his plate, but it's just the kind of work that gets Chehab fired up.
Saturday, September 16, 2017
Mercedes spreads its wings at Falcons' new home http://ift.tt/2f2noLr stadium sponsorship will put the Mercedes brand in front of millions of football, soccer and music fans. Those fans include many younger consumers who may not realize the breadth of the brand's expanding lineup.
Friday, September 15, 2017
GM's Cruise aims to open self-driving tests to public; timing unclear http://ift.tt/2wvuIWb Motors' self-driving unit, Cruise Automation, is working to open an internal ride-hailing service to people outside the company.
Why Ghosn wants 14M annual vehicle sales from the Renault-Nissan alliance http://ift.tt/2wvcT9z chairman Carlos Ghosn wants the alliance to increase vehicle sales by 33 percent to 14 million vehicles by 2022. Most of the growth will come from growing markets.
Why Ghosn wants 14M annual vehicle sales from the Renault-Nissan alliance http://ift.tt/2foCjQk chairman Carlos Ghosn wants the alliance to increase vehicle sales by 33 percent to 14 million vehicles by 2022.
PSA-Dongfeng China sales fall 38% in August http://ift.tt/2xDGRxk's China sales fell 38 percent in August. PSA, which assembles Peugeot and Citroen cars and light trucks with the Chinese automaker, said demand at the JV has fallen 46 percent in the first eight months.
Ford to hire 700 staff to meet car demand at Russia plant http://ift.tt/2xCguri's Russian joint venture plans to hire more than 700 workers at its plant in Elabuga to meet growing demand for models including the Kuga and Explorer SUVs and the Transit van.
Thursday, September 14, 2017
Uber, Waymo clash over key evidence in self-driving trial http://ift.tt/2jtsBRt asked a judge to exclude evidence from an upcoming trade-secrets trial about how a former engineer downloaded thousands of confidential files from Alphabet's Waymo self-driving car unit before eventually joining Uber.
2017 VW e-Golf with upgraded battery pack starts at $31,315 http://ift.tt/2xn9FJi priced its updated 2017 e-Golf, which now boasts a 125-mile range, at $31,315, including an $820 delivery charge.
Chery will focus on electrified models in Europe http://ift.tt/2y8hEru said its Exeed TX compact SUV will have three electrified powertrains when it goes on sale in Europe #8212; hybrid, plug-in hybrid and full electric.
Wednesday, September 13, 2017
Hyundai hopes Canadians 'swipe right' on Tinder and choose Ioniq http://ift.tt/2x1C870 Canada is turning to a dating app to find matches for its new four-door hatchback Ioniq eco-vehicle. The Hyundai Ultimate Date ad campaign that compares buying a new car with the dating scene.
Alfa Romeo lends Giulia Quadrifoglios to F1 drivers http://ift.tt/2xkNqE0 Romeo shows that having Formula 1 drivers whip a car around a track is one way to put a vehicle through its paces.
GM puts pieces in place to take on Uber as Cruise, Maven expand http://ift.tt/2xkNljG apps and car-sharing services have been called existential threats to automakers as we know them, but GM is looking to fight fire with fire. Or, in this case, robots with robots.
Tuesday, September 12, 2017
BMW's Krueger sticks to profit-margin target even with EV push http://ift.tt/2wWwaCv CEO Harald Krueger says the company plans to stick to a goal for an 8 percent to 10 percent return on sales at its automotive division, even with the arrival of less profitable electric cars.
Monday, September 11, 2017
Dealers wait for power, people to return after Irma http://ift.tt/2wVbHhH the aftermath of Hurricane Irma, Florida dealers are scrambling to assess damage and reopen. But first they need to find their employees.
Fla. dealerships under fire for storing vehicles in public structures http://ift.tt/2xs1o7L Florida dealerships faced criticism over the weekend for storing fleets of vehicles in areas reserved for the public as Irma blasted the region.
Sunday, September 10, 2017
Stop title washing: It's past time for all states to get on board http://ift.tt/2fd1dlS nationwide should push for full implementation the National Motor Vehicle Title Information System, which was designed to prevent title washing.
Saturday, September 9, 2017
EVs are Europe's fastest growing segment http://ift.tt/2eMJ8uF EV segment was Europe's fastest growing sector in the first half as sales jumped 56 percent. This was helped by a 10,000-unit boost provided by the recently launched Hyundai Ioniq.
Friday, September 8, 2017
Mexico braces for influx of flood-damaged cars after hurricanes http://ift.tt/2eUC9U3 auto industry officials worry that damaged vehicles from Hurricane Harvey and perhaps Hurricane Irma could find their way south of the border given lax import controls in the past.