Tuesday, September 19, 2017

Wanna sell cars? No, job seeker study finds

Wanna sell cars? No, job seeker study finds http://ift.tt/2jJrEEE Cox study found job seekers' interest in working at a dealership jumps when told they won't have to sell cars, while most dealers don't have a staffing strategy.

Toyota revs up with GR performance line

Toyota revs up with GR performance line http://ift.tt/2xczM5U is introducing a high-performance "GR" series consisting of seven variants including the Prius plug-in hybrid and Vitz subcompact.

Toyota offers souped-up Prius as part of high-performance 'GR' line

Toyota offers souped-up Prius as part of high-performance 'GR' line http://ift.tt/2wDv8K7 is introducing a high-performance "GR" series consisting of seven variants including the Prius plug-in hybrid and Vitz subcompact.

Monday, September 18, 2017

VW Group's August sales up 8% despite flat Europe

VW Group's August sales up 8% despite flat Europe http://ift.tt/2xgT9dD Group said its global vehicle registrations rose 8 percent last month as flat sales in Europe were offset by growth across all other major markets, particularly South America.

How best to use Google? Now, there's a playbook

How best to use Google? Now, there's a playbook http://ift.tt/2ffBpZM and their ad agencies have been asking Google for more transparency and guidance as they work to keep pace with the tech giant's growing portfolio of marketing tools. Google is responding.

Intel collaborates with Waymo on self-driving compute design

Intel collaborates with Waymo on self-driving compute design http://ift.tt/2xgqB3A said it will collaborate with Google affiliate Waymo, saying it worked with the company during the design of its compute platform to allow autonomous cars to process information in real time.

How Ghosn will push alliance to 14 million sales

How Ghosn will push alliance to 14 million sales http://ift.tt/2wABg5P Chairman Carlos Ghosn wants the alliance to increase vehicle sales by 33 percent to 14 million vehicles by 2022.

France plans new incentives to phase out polluting vehicles, report says

France plans new incentives to phase out polluting vehicles, report says http://ift.tt/2fupLqJ French government is planning a series of new incentives to phase out polluting vehicles, including offering up to 2000 euros to those choosing to swap a gasoline or diesel car for a less polluting model and 2500 euros for owners trading up to...

Sunday, September 17, 2017

Aston Martin moves beyond Bond, explores conventional marketing

Aston Martin moves beyond Bond, explores conventional marketing http://ift.tt/2xJz0yj Aston Martin transforms itself from a low-volume builder of just a few grand touring models into a high-end purveyor of supercars, it's changing its marketing to match.

Marketing for autonomous technology turns conservative

Marketing for autonomous technology turns conservative http://ift.tt/2xK5Oan continue to feed buzz about self-driving cars, but their marketing strategies are still very much hands-on.

Marketing the digital storefront

Marketing the digital storefront http://ift.tt/2xJyW1x that have adopted online purchase tools have also altered their marketing strategies to promote the shopping experience.

How can dealers master Google? Google explains.

How can dealers master Google? Google explains. http://ift.tt/2xKhfyN and their ad agencies have been asking Google for more transparency and guidance as they work to keep pace with the tech giant's growing portfolio of marketing tools. Google is responding.

Mazda upgrading U.S. dealership network

Mazda upgrading U.S. dealership network http://ift.tt/2xJskzY has embarked on a three-year dealership upgrade targeting more than 100 outlets across the U.S. as part of its push to polish its brand image and achieve 2 percent market share.

Can Tesla propel Panasonic into top supplier ranks?

Can Tesla propel Panasonic into top supplier ranks? http://ift.tt/2xIXmbr electronics giant Panasonic believes its association with Tesla will help it leapfrog into the top 10 global auto suppliers in just five years.

Cadillac's 'Let Go' campaign for Super Cruise pitches brand as pioneer

Cadillac's 'Let Go' campaign for Super Cruise pitches brand as pioneer http://ift.tt/2xJFNYx's CMO calls Super Cruise "the perfect product" for showcasing Cadillac's heritage as an innovator.

Ford agency's new creative chief on bringing mobility to marketing

Ford agency's new creative chief on bringing mobility to marketing http://ift.tt/2xJpgUr Melega, the new creative chief of Ford's agency plans to invoke the company's long and global legacy of moving people.

Cadillac's New York move opens up new marketing world

Cadillac's New York move opens up new marketing world http://ift.tt/2xKqSgW's New York journey has taken it on helicopter rides to the Hamptons, virtual-reality expeditions at auto dealerships, and forays into the worlds of art and fashion.

QandA with Volvo CMO Matt O'Rourke

QandA with Volvo CMO Matt O'Rourke http://ift.tt/2xKxGLm agency Grey Group is taking advantage of Volvo's brand transformation to introduce ad campaigns built around unconventional storytelling. Matt O'Rourke, who leads the Volvo account at ad agency Grey Group, explains this new direction.

Mercedes-Benz' Slaven says social marketing is people-intensive

Mercedes-Benz' Slaven says social marketing is people-intensive http://ift.tt/2xJpgDV USA's Drew Slaven talks about the brand's shift of resources to social media.

Kia CMO Saad Chehab sees power in brand's youth

Kia CMO Saad Chehab sees power in brand's youth http://ift.tt/2xJRfDx leaving FCA on a hot streak in 2015, Saad Chehab is back in the advertising game, this time as chief marketing officer for Kia Motors America. He'll have a lot on his plate, but it's just the kind of work that gets Chehab fired up.

Saturday, September 16, 2017

Mercedes spreads its wings at Falcons' new home

Mercedes spreads its wings at Falcons' new home http://ift.tt/2f2noLr stadium sponsorship will put the Mercedes brand in front of millions of football, soccer and music fans. Those fans include many younger consumers who may not realize the breadth of the brand's expanding lineup.

Friday, September 15, 2017

GM's Cruise aims to open self-driving tests to public; timing unclear

GM's Cruise aims to open self-driving tests to public; timing unclear http://ift.tt/2wvuIWb Motors' self-driving unit, Cruise Automation, is working to open an internal ride-hailing service to people outside the company.

Why Ghosn wants 14M annual vehicle sales from the Renault-Nissan alliance

Why Ghosn wants 14M annual vehicle sales from the Renault-Nissan alliance http://ift.tt/2wvcT9z chairman Carlos Ghosn wants the alliance to increase vehicle sales by 33 percent to 14 million vehicles by 2022. Most of the growth will come from growing markets.

Why Ghosn wants 14M annual vehicle sales from the Renault-Nissan alliance

Why Ghosn wants 14M annual vehicle sales from the Renault-Nissan alliance http://ift.tt/2foCjQk chairman Carlos Ghosn wants the alliance to increase vehicle sales by 33 percent to 14 million vehicles by 2022.

Ghosn makes big predictions for expanded alliance

Ghosn makes big predictions for expanded alliance http://ift.tt/2wfq830 alliance chairman Carlos Ghosn has always said his alliance's success is dependent on synergies, not sales.

Ford expands Russian production on SUV demand

Ford expands Russian production on SUV demand http://ift.tt/2eZzWD4's Russian joint venture plans increase production to meet growing demand for SUVs and light commercial vehicles.

PSA-Dongfeng China sales fall 38% in August

PSA-Dongfeng China sales fall 38% in August http://ift.tt/2xDGRxk's China sales fell 38 percent in August. PSA, which assembles Peugeot and Citroen cars and light trucks with the Chinese automaker, said demand at the JV has fallen 46 percent in the first eight months.

Ford to hire 700 staff to meet car demand at Russia plant

Ford to hire 700 staff to meet car demand at Russia plant http://ift.tt/2xCguri's Russian joint venture plans to hire more than 700 workers at its plant in Elabuga to meet growing demand for models including the Kuga and Explorer SUVs and the Transit van.

Thursday, September 14, 2017

Uber, Waymo clash over key evidence in self-driving trial

Uber, Waymo clash over key evidence in self-driving trial http://ift.tt/2jtsBRt asked a judge to exclude evidence from an upcoming trade-secrets trial about how a former engineer downloaded thousands of confidential files from Alphabet's Waymo self-driving car unit before eventually joining Uber.

2017 VW e-Golf with upgraded battery pack starts at $31,315

2017 VW e-Golf with upgraded battery pack starts at $31,315 http://ift.tt/2xn9FJi priced its updated 2017 e-Golf, which now boasts a 125-mile range, at $31,315, including an $820 delivery charge.

Chery will focus on electrified models in Europe

Chery will focus on electrified models in Europe http://ift.tt/2y8hEru said its Exeed TX compact SUV will have three electrified powertrains when it goes on sale in Europe #8212; hybrid, plug-in hybrid and full electric.

European sales rose 6% in August

European sales rose 6% in August http://ift.tt/2f7tgqe new-car sales rose nearly 6 percent in August with Nissan, Renault, Toyota and VW Group's Skoda and Seat brands among the winners.

Wednesday, September 13, 2017

Hyundai hopes Canadians 'swipe right' on Tinder and choose Ioniq

Hyundai hopes Canadians 'swipe right' on Tinder and choose Ioniq http://ift.tt/2x1C870 Canada is turning to a dating app to find matches for its new four-door hatchback Ioniq eco-vehicle. The Hyundai Ultimate Date ad campaign that compares buying a new car with the dating scene.

Alfa Romeo lends Giulia Quadrifoglios to F1 drivers

Alfa Romeo lends Giulia Quadrifoglios to F1 drivers http://ift.tt/2xkNqE0 Romeo shows that having Formula 1 drivers whip a car around a track is one way to put a vehicle through its paces.

GM puts pieces in place to take on Uber as Cruise, Maven expand

GM puts pieces in place to take on Uber as Cruise, Maven expand http://ift.tt/2xkNljG apps and car-sharing services have been called existential threats to automakers as we know them, but GM is looking to fight fire with fire. Or, in this case, robots with robots.

Tuesday, September 12, 2017

Florida dealers clearing debris, opening doors

Florida dealers clearing debris, opening doors http://ift.tt/2xwbQLo days after Hurricane Irma tore across Florida, some dealers remain in the dark, but most are clearing debris and reopening for business.

BMW's Krueger sticks to profit-margin target even with EV push

BMW's Krueger sticks to profit-margin target even with EV push http://ift.tt/2wWwaCv CEO Harald Krueger says the company plans to stick to a goal for an 8 percent to 10 percent return on sales at its automotive division, even with the arrival of less profitable electric cars.

Daimler reveals the dark secret behind EVs

Daimler reveals the dark secret behind EVs http://ift.tt/2xXoUG6 has revealed the dark secret that explains exactly why the German auto industry has been so loath to embrace EVs until now: lack of profit.

Monday, September 11, 2017

Dealers wait for power, people to return after Irma

Dealers wait for power, people to return after Irma http://ift.tt/2wVbHhH the aftermath of Hurricane Irma, Florida dealers are scrambling to assess damage and reopen. But first they need to find their employees.

Fla. dealerships under fire for storing vehicles in public structures

Fla. dealerships under fire for storing vehicles in public structures http://ift.tt/2xs1o7L Florida dealerships faced criticism over the weekend for storing fleets of vehicles in areas reserved for the public as Irma blasted the region.

Sunday, September 10, 2017

After Harvey deluge, sales surge in Houston area

After Harvey deluge, sales surge in Houston area http://ift.tt/2fcZKwe Florida dealers prepared for Hurricane Irma late last week, battered stores in southeast Texas shifted to super-selling mode.

Mercedes dealers boost local ad spending

Mercedes dealers boost local ad spending http://ift.tt/2fcCn5R executives thought stores would ease up on local ads after they stopped asking for documentation, but the opposite happened instead.

Nissan positions Leaf as affordable EV choice

Nissan positions Leaf as affordable EV choice http://ift.tt/2fcOKyM redesigns the Leaf for 2018 and reconceives the marketing strategy that launched it.

Certification delays tie up Porsches

Certification delays tie up Porsches http://ift.tt/2fd1gy4's 2018 models sat at U.S. ports during lengthy delays, but they're starting to flow to dealerships now.

GM, VW push industry to record supply

GM, VW push industry to record supply http://ift.tt/2fcoUuG circumstances at General Motors and Volkswagen have the industrywide supply numbers out of whack.

Stop title washing: It's past time for all states to get on board

Stop title washing: It's past time for all states to get on board http://ift.tt/2fd1dlS nationwide should push for full implementation the National Motor Vehicle Title Information System, which was designed to prevent title washing.

Don't get stuck with bad cars

Don't get stuck with bad cars http://ift.tt/2fcqdtO in the history of the auto industry in this country has a natural disaster caused as much devastation to car dealers as the hurricane that struck Houston.

Saturday, September 9, 2017

GM's Maven drives interest in Chevy Bolt

GM's Maven drives interest in Chevy Bolt http://ift.tt/2gUdKL5 all-electric Chevy Bolt is among the most popular vehicles offered on the car-sharing platform.

EVs are Europe's fastest growing segment

EVs are Europe's fastest growing segment http://ift.tt/2eMJ8uF EV segment was Europe's fastest growing sector in the first half as sales jumped 56 percent. This was helped by a 10,000-unit boost provided by the recently launched Hyundai Ioniq.

Friday, September 8, 2017

Mexico braces for influx of flood-damaged cars after hurricanes

Mexico braces for influx of flood-damaged cars after hurricanes http://ift.tt/2eUC9U3 auto industry officials worry that damaged vehicles from Hurricane Harvey and perhaps Hurricane Irma could find their way south of the border given lax import controls in the past.