When assigning ranks to various websites, search engines (particularly Google) put great stock on high-quality, original, and relevant content. Websites that don’t meet this standard would have to rely on search engine optimization (SEO) strategies to boost their rank. Though this solution sounds straightforward enough, SEO doesn’t just work on the written content found on the site; it also fixes the site’s ‘metadata’.
Metadata refers to any data that describes other forms of website data, particularly its code. Search engines use metadata to identify certain characteristics in a website to make rankings much easier. Computers do this all the time: a word document can be identified from a collection of other documents by filtering them according to author, date of creation, date of access, file size, and other forms of metadata.
A Covington, LA SEO company will ensure that a website’s metadata is just as unique and relevant as its written content. However, this task is easier said than done because not all metadata are acknowledged by search engines these days. Instead, they usually work with just three types: the ‘title tag’ (i.e. the website’s title as indicated above the web browser), the ‘meta description attribute’ (i.e. a brief summary of a particular page, which will be displayed in a search results page), and the ‘meta robots attribute’ (i.e. instructions for search engines on what to do with the website in question).