Much has been said about search engine optimization, or SEO. In fact, companies of all sizes are utilizing this in their overall marketing strategy, including car dealerships. This shift makes absolute sense: with 70% of car shoppers conducting online searches first before visiting an actual showroom, it’s imperative that your dealership and your inventory can be easily found online. Here are several ways that SEO can take your dealership to new heights.
Boost Credibility
Successful dealerships are ones that establish trust and credibility with their customer base. SEO helps you do just that because of the way search engines rank websites and articles. In order for search engines to move your content higher up in the results and establish credibility, you need to provide car shoppers with valuable content. This may involve publishing articles about the latest car models you have in stock, or possible deals that help shoppers save money.
Lead to More Traffic
Because people tend to click on websites that appear higher up in the search engine results, SEO can lead to more traffic for your website. This may not automatically mean more sales initially, but it’s an effective start. Read more from this blog: http://bit.ly/2jL7w1h
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