Sunday, January 29, 2017

Key Strategies for Having Success with PPC Optimization for Your Auto Dealership

Gaining exposure as an auto dealership is important, especially if you are just starting out. This is attainable through pay-per-click (PPC), an internet marketing strategy where you only need to pay a fee for each time one of your ads is clicked.

Like other marketing strategies, there’s a certain art in utilizing PPC to your advantage. Take a look at how you can effectively integrate PPC into your marketing efforts.

Use Ad Extensions

You can increase each ad’s click-through rate (CTR) by taking advantage of ad extensions — free tools that essentially enhance the presentation and visibility of your ads in the search results. They also take users to specific pages on your website, such as pages about new vehicles on your inventory or important contact information. Read more from this blog:

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