Harnessing SMO as a Marketing Tool

Compared to its big brother, Search Engine Optimization (SEO), Social Media Optimization (SMO) is relatively new. A term first used by marketer Rohit Bhargava, SMO as defined is the process of making your content easily accessible across social networks. The process involves directing traffic to a website through social media channels, realizing that search engines are no longer the only sites that drive big traffic.

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