Tuesday, March 21, 2017
Honda split with media-buying agency over lack of trust, report says
Honda split with media-buying agency over lack of trust, report says http://ift.tt/2mRQLCh's switch from Mediavest Spark to RPA for media buying stemmed from a lack of trust stemming from Mediavest's handling of the automaker's ad dollars, The Wall Street Journal reported.
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