Sunday, September 17, 2017
QandA with Volvo CMO Matt O'Rourke
QandA with Volvo CMO Matt O'Rourke http://ift.tt/2xKxGLm agency Grey Group is taking advantage of Volvo's brand transformation to introduce ad campaigns built around unconventional storytelling. Matt O'Rourke, who leads the Volvo account at ad agency Grey Group, explains this new direction.
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