Wednesday, September 5, 2018

Honda Accord sales in Canada pay the price for marketing misstep

Honda Accord sales in Canada pay the price for marketing misstep https://ift.tt/2LWEng4 of an advertising campaign extolling the virtues of the redesigned 2018 Accord, Honda Canada said it leaned on positive reviews from the press and word-of-mouth praise. It hasn't worked.

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