Monday, October 8, 2018

Ford switches creative ad agency work to BBDO from WPP

Ford switches creative ad agency work to BBDO from WPP https://ift.tt/2pJf3kT, following a five-month review of its advertising efforts, said BBDO will replace longtime partner WPP as its lead creative ad agency. WPP will retain a role in what Ford calls a new multi-agency advertising model.

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