Automakers that have captive finance arms have higher customer retention rates, according to an IHS Markit analysis. In a marketplace crowded with opportunity for consumers, a strong captive connection may be what it takes to set an automaker apart.
Automakers that have captive finance arms have higher customer retention rates, according to an IHS Markit analysis. In a marketplace crowded with opportunity for consumers, a strong captive connection may be what it takes to set an automaker apart.
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