Chinese electric vehicle startup Nio hopes to engage with its customers through carefully designed areas in branded stores. It's all part of an ambitious plan by founder William Li to reshape what it means to be a lifestyle brand.
Sunday, March 24, 2019
Nio rolls out the welcome mat
Nio rolls out the welcome mat https://ift.tt/2HVpUTnChinese electric vehicle startup Nio hopes to engage with its customers through carefully designed areas in branded stores. It's all part of an ambitious plan by founder William Li to reshape what it means to be a lifestyle brand.
Chinese electric vehicle startup Nio hopes to engage with its customers through carefully designed areas in branded stores. It's all part of an ambitious plan by founder William Li to reshape what it means to be a lifestyle brand.
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