As sustainability-conscious Gen Z buyers emerge, automakers should build reputation now, study recommends

As sustainability-conscious Gen Z buyers emerge, automakers should build reputation now, study recommends https://ift.tt/MXWKUBI

Sustainability isn't top of mind for most vehicle buyers, but its a growing movement with passionate supporters who are willing to pay more. This group will continue to grow as Gen Z develops purchasing power, according to a Simon-Kucher & Partners survey.