Friday, April 7, 2017

Tavares' tall task: brand management

Tavares' tall task: brand management http://ift.tt/2njCsuD buzz at last month's Geneva auto show was what would PSA CEO Carlos Tavares do to streamline his enlarged stable of brands, given that Citroen, Peugeot and new addition Opel/Vauxhall all compete in Europe's saturated volume car market.

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