Tavares' tall task for PSA and Opel: brand management

Tavares' tall task for PSA and Opel: brand management http://ift.tt/2oJCrAv buzz at last month's Geneva auto show was what would PSA CEO Carlos Tavares do to streamline his enlarged stable of brands, given that Citroen, Peugeot and new addition Opel/Vauxhall all compete in Europe's saturated volume car market.