Toyota and Lexus sales plummeted in September, collectively dropping 16 percent to 169,656 vehicles, with the Toyota Division dropping 16 percent to 150,796 and Lexus sales falling 23 percent to 18,860. Light-truck sales, down 17 percent, fell at a slightly faster rate than car sales, which declined 16 percent.
Brands: Toyota down 16%; Lexus down 23%
Notable nameplates: Toyota RAV4 down 6.8%, Camry down 16%, Corolla down 2.1%, Tacoma down 18%, Tundra down 30%, Highlander down 17%; Lexus RX down 19%, NX down 20%, ES down 36%
Incentives: $2,743 per vehicle, up 3.7% from a year earlier, ALG says.
Average transaction price: $32,261, down 0.3% from a year earlier, according to ALG.
Fleet mix: 3%
Quote: "The pace of swapping [cars for light trucks] has continued to slow down. But there's too many people bringing out too many products in that SUV arena" to have reached the bottom, said Jack Hollis, group vice president and general manager of the Toyota Division at Toyota Motor North America. "But with a lot of our competitors abandoning our car buyers, I'm gonna continue to take as much of that share as possible."
Did you know? Only four models — the low-volume Lexus RC coupe, the still-new Lexus UX, the recently reintroduced Toyota Supra and the discontinued Toyota Venza — showed year-over-year sales gains in September.
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