Saturday, July 8, 2017
Hyundai's false start on NFL deal ripples through its marketing
Hyundai's false start on NFL deal ripples through its marketing http://ift.tt/2tv2UTC was the day before the 2015 NFL draft in Chicago, and preparations were nearly complete for the announcement of a monster marketing deal: Hyundai's massive sponsorship of America's most popular sports league. Then a call came from South Korea.
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